Today, VNN launched a new media campaign with Cocona, makers of 37.5 Technology, a performance fabric that keeps the body at the ideal temperature and humidity for peak performance. The fabric, made from volcanic sand and activated coconut shell carbon, is used by major athletic apparel brands including Bauer, Babolat, Mission, Solomon, Adidas, Easton, Bontrager, Rossignol, Carhartt, and Inaria among others.
The campaign, to be run nationally August 21 through October 6, focuses on content with media that promotes the various scientific tests showing 37.5’s unique product attributes and its ability to improve athletic performance by regulating body temperature.
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