Let’s face it, Athletic Directors wear more hats than anyone! The role can become nearly unmanageable with all the responsibilities that come with it. Yet, athletic directors always go above and beyond to support their student-athletes, coaches, and communities.
Promoting your programs, branding your athletic department, and communicating with your constituents are likely top priorities for you. With limited time and resources, it can be difficult to maintain your athletic website and manage your outreach consistently.
At the same time, there are many talented students at your school who would love to be involved in your athletic department. Some may be student-athletes, and others may have a personal passion for sports even if they aren’t on your teams. They simply want to get more involved, gain valuable experience, and contribute to their school.
Here’s a sample job description that you can use to recruit for the role of High School Sports Information Director at your school. With this role, you can save time, improve community engagement, and help a student gain real-world experience in sports marketing and communications.
Job Description: Assist the Athletic Department in promoting and highlighting the success, achievements, and community impact of our programs, coaches, and student-athletes.
Responsibilities:
- Attend athletic events
- Take photographs
- Conduct Interviews with players and coaches
- Create social media graphics
- Write brief summaries of athletic events attended
- Help maintain team pages on our athletic website
- Post on social media to promote and recap athletic events
- Communicate ticketing and streaming policies with fans
- Serve as an ambassador for our Athletic Department
Job Benefits:
- Sideline passes to all athletic events
- Varsity Letter after 2 years in the position
- Community service hours
- Recommendation letter for college
- Fantastic job experience
- Recognition on our school athletic website and social media
Job Requirements and Responsibilities:
- Highly organized and responsible
- Desire to work with our Athletic Department
- Personal interest in sports
- Strong written and verbal communication
- Computer and technical skills
- Knowledge of social media best practices
- Time management skills
- Upstanding member of our school community
The Details:
- Attend Pre-Season Meetings to organize responsibilities by sport.
- Complete training on our school athletic website and social media platforms.
- Pre-Game: Create social media graphics to promote the upcoming game and post to social media. Promote the upcoming game(s) in school via announcements, posters, video boards, etc.
- In-Games: Attend games and take photos and videos.
- Post-Game: Conduct short interviews with players and coaches. Create short summary articles of the game to post on the athletic website after AD approval. Post pictures and videos to the athletic website after AD approval.
- Assist the AD with newsletters, email announcements, and other communications as needed.
Next Steps
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