Articles
Timber Creek High School (FL) launches student club to enhance athletics website
With over 20 sports and 1,200 student athletes, Timber Creek High School (FL) is undoubtedly an athletics powerhouse. The school has had several impressive achievements: a tennis player who won state four years in a row, a girls volleyball team that went 30-0 in 2008 and a baseball team that won state in 2017. Just last year, the girls basketball team made it to the Final Four and this year’s girls cross country team is state bound to the Florida FHSAA playoffs.
Sam Mizener, a sports medicine teacher at Timber Creek, knows accomplishments as great as these deserve to be publicized and celebrated. He has spent the past four years capturing success on the Wolves athletics website, timbercreekathletics.com. Done through stories, photos and other updates, it’s been his goal to keep fans involved. However, it’s been a lot of work for one person.
“I volunteered to take over the website because I wanted to make it better and showcase our athletes more, but it’s very time consuming,” Mizener said.
Sam needed help, and the idea for a new club came to mind: the VNN Sports Crew. Students interested in photography and journalism could produce content for the athletics website, building a portfolio while helping to boost awareness for teams and student athletes. For the Wolves, an educational athletics approach was the ultimate win-win situation.
Edward Finan, president of VNN Sports Crew, was one of the first students Sam approached about the club in September. Edward had already been creating football highlight reels, hype videos and graphics for fun on his own time. With several years of graphic design and photography experience under his belt, he was excited to bring his skills to the club.
“I’m a senior, so for me, this club is really about setting the ground for the next people who want to do this and have the same aspirations as me,” Finan said.
Since then, about 13 students have signed up for the Sports Crew. The club meets every few weeks to discuss all things Timberwolves. While football was the crew’s main focus this fall, they’ve since expanded to cover several different teams at Timber Creek. Sam is excited to see how the club will grow, especially after the COVID-19 pandemic ends.
“It’s been a work in progress with COVID,” Mizener said. “For example, football is only allowing two fans per player, so getting kids there to cover the game or take photos is hard. Our football crew is all seniors, so I’m hoping underclassmen will step up next year. I’d love to see this club grow.”
“The virus has been holding us back a little, but overall it’s been going well,” Finan added. “Our writers conduct interviews after the fact, and email coaches looking for stats and other information. Photography and videography face the most challenges. We’re hoping to get them in more for spring sports.”
Despite the challenges, the school appreciates the work the VNN Sports Crew has done so far. Detailed stories, such as their last regular season football game recap and cross country regional meet recap, as well as great photos have filled the site over the past two months, promoting athletes, events, informing the community and providing a new point of view for TCHS’ athletics department. Several people, including the state-bound girls cross country coach, have reached out to thank Sam and the VNN Sports Crew for the work they’ve done so far.
“I hope I’m helping to start something that Mr. Mizener and the school can use moving forward,” Finan said. “I feel like this club is really going to take off.”
How I Work: Jeff Moreno, Hartford High School, Hartford VT
This year, we welcomed our first school in Vermont to the VNN network: Hartford High School. Located in central Vermont, the rural town of Hartford has about 8,000 residents and 500 high school students. We sat down with Hartford’s Athletic Director Jeff Moreno to talk about his school, his role as AD and how he’s taking advantage of VNN software to connect his community.
Tell us about yourself.
I’m in my 5th year as the athletic director at Hartford. I grew up and attended school here, and I always wanted to get back here if I could. After college, I taught and coached in Alaska for a year, which was an incredible experience. When I came to Hartford, I was the middle school science teacher, then the elementary principal, and then Hartford created the new position of assistant principal and athletic director. I’ve been in this role ever since.
What made you want to be an athletic director?
I love athletics and I love competition. I love the growth that young people can experience through being part of a team and through challenging themselves. I believe that was a large part of what helped shape me – determination, perseverance and grit. I want to help provide those opportunities.
What is your day-to-day like?
My typical work day is 6 a.m. to 6 p.m. and longer if there’s a game. I start off everyday with Box Out Sports and VNN. I schedule posts for that day’s games and anything I want to promote or celebrate. It’s so much fun and has elevated our platform significantly – the kids and the parents love it. Then I get out front and greet the kids, see what we have for games that day, check in with the grounds folks, check emails and weather updates, and prepare for next season.
What are some of the unique challenges your school faces?
Face coverings are mandatory in our state. The kids have to compete in them and spectators have to always wear them. This is especially tricky because we play New Hampshire schools that don’t have the same requirements, so we had to make an agreement that their fans and officials would wear them or we couldn’t play. They were great about it. Weather is also a wicked challenge for us. We couldn’t dream of playing football on Thanksgiving because it’s so wet. It’s mid-April before we can even get on our fields so it’s a six-week condensed season every spring.
What do you love most about being an AD?
My favorite part is reflecting on the year and realizing how far the teams and coaches have come. Sitting back, exhaling and seeing how much was accomplished is very rewarding. I got lucky in terms of starting this job at an exciting time. There’s been a lot of construction and infrastructure improvements. We have a new press box and scoreboard on our football field, our hockey rink has been almost completely renovated and they’re finishing up the bleachers right now. There’s a lot of exciting improvements.
How has VNN improved your athletics and community?
VNN gives your programs higher visibility and a higher level of professionalism. It really helps us get our information out into the community. Box Out Sports has helped me create gorgeous slides and posts. This is my first cellphone so I’m really not tech savvy, so for someone like me, it’s so easy to use. Another goal was to single stream our registration and website so we got that down. We’re using Register My Athlete. And right now there’s restrictions on spectators, so we will launch digital ticketing for winter sports.
Do you have any great stories from this year so far?
Cross country is a program we’ve been really working on. When I first got here, there was one boy and two girls on the team. We worked hard to get them back on the map and there are several dozen runners now. Early word with COVID was that cross country was one of few sports that would go ahead. So we built a really gorgeous course and hosted six home races this year – and usually we only host one. We also hosted the league championship in late October and the girls won. That hasn’t happened since 1982. Both of our middle school teams won the league championships, too. It’s definitely a success story.
Big thanks to Jeff Moreno for taking the time to answer our questions. Look for more of these How I Work features each month.
"The Game Hasn't Changed"
The game hasn’t changed, your needs have. All-in-one communication, digital tickets, text and email alerts, live streaming and live scores, sync to social media. New necessities for the new normal at VNNsports.net.
"The Job Hasn't Changed"
Speaker: It’s kind of funny. Back when I was in college, it was my junior year, and I was trying to think, what in the world am I going to do? And back then I just knew I kind of wanted to be an activities director.
We’re education-based athletics, so school comes first. We have a goal, and we have a purpose. Our goal at the varsity level is to win. Well I think we’re a big part of our community, and our community pride, and we’re very fortunate that our community is so supportive of our school district.
I hope they’re proud, you know, if they’re from Monticello, or they go to school here, they’re alumni from here, hopefully they look back, they have positive memories, they’re proud of their time in Monticello, you know that’s our goal.
The best social media tools for marketing student athletes
Your kid just had the game of their life. They scored the winning goal, carried the team on their back and the world needs to know about it. Right?
For most student-athletes, the game will get posted on their team’s HUDL page, the school’s official athletics website, and a handful of colleges might see it weeks or even months down the line. But what if there was another way? What if your athlete could use the clips from that game to help themselves get recruited for free?
With athletic departments from local colleges to major universities facing new financial challenges, collegiate coaches are using already existing resources at their disposal to recruit athletes, including one of the biggest – social media. As a parent, how can you understand what will work best to get your athlete in front of the right people? Today, we will look at Twitter, Instagram and TikTok, and how each can be used to market to collegiate coaches.
Twitter:
While Twitter isn’t as popular among teenagers as it was four or five years ago, it’s becoming ever more popular among colleges and universities as they try to stay connected with current students and alumni. Many universities have an official Twitter account along with an athletics account and an account for each individual sport or activity. Many of these team accounts at larger universities are run by social media managers or full teams but at smaller schools, the Twitter accounts are run by team managers and sometimes even the coaches themselves. This provides opportunities for student-athletes to connect with them directly. Here are a couple ways to do so:
- Tag the account(s): The best way for your child to make sure their game film is noticed is to tag the accounts they want to see the footage. If there are schools on a watch list, they should tag multiple to make sure they can all see the highlights. At the same time, have them ask their coach to retweet that footage from the team account for more exposure as well. Every time someone likes or retweets a tweet, the people or universities who are tagged will get a notification, prompting them to view the content.
- Use hashtags: In the world of getting information as quick as possible, teams at the collegiate level follow hashtags that can get them in touch with as many players from around the nation as possible. Using the university’s hashtag in a tweet is an awesome way for your athlete to show interest and get more eyes on game film.
Instagram:
Instagram’s reach among younger athletes can’t be overlooked. They practically live there. The visual medium allows athletes from around the world to like each other’s photos, comment on them and navigate the explore page for more people to follow. Colleges and universities have also jumped onto Instagram as a way to promote their own teams while also looking for pictures and videos that could be used as a recruiting tool.
One of the biggest advantages that Instagram has over Twitter is its IGTV feature. IGTV is a tool within Instagram that allows people to share longer videos that go beyond the traditional 15 seconds allowed on a user’s ‘story.’ Ideally, student-athletes could use this feature to show full highlight videos that are clipped from their film from the previous game. If a student’s high school uses HUDL or HUDL assist for example, they could get specific film clipped for them that could then become a personal highlight reel on Instagram. The student-athlete would then have the opportunity to tag universities and colleges that they are interested in the same way they do on Twitter. Also like Twitter, hashtags could also be a huge asset to get more eyes on the video and increase the possibility of it being shared to the right place.
TikTok:
TikTok is everywhere. Even if you “don’t have a TikTok account,” you are watching them in some capacity. Videos and memes from the platform are showing up on other social media outlets and/or you are hearing about certain trends from your friends, parents and even grandparents. Think 15 or 30 second clips where users get very creative with what is recorded. A relatively new app, the format of TikTok is similar to Vine and Music.ly which have all been immensely popular over the years.
The best part about TikTok and its popularity is the fact that ANYONE can go viral on TikTok. Suggested videos that are based on what you like, follow or post yourself are served up to users on the “For You” page, which then can get shared over and over until they are viewed millions of times. The videos can be simple. Someone singing. Someone pretending to sing. Someone filming their friend singing secretly. The simplicity of the app makes it another huge tool for high school students to get recruited.
Although it feels like colleges and universities haven’t fully made the transition to TikTok, it’s happening sooner rather than later. Many recruiters and coaches are on the app without an account, using the search of hashtags to find videos of student-athletes showcasing their talents. TikTok videos can last up to a minute, allowing a quick snippet of a highlight reel, something extremely beneficial to recruiters and college coaches.
TikTok is also a place that most student-athletes aren’t being careful, according to one Minnesota college lacrosse coach. Much like Snapchat, they are posting videos that they don’t think are being seen by others but are actually hurting them, even if they don’t know it.
“There are students who are trying to get recruited that are great lacrosse players,” this coach said. “That said, their posts on social media are giving us an insight as to who they are as people and sometimes the videos or even the things the students like can turn coaches off and take these students off the list. It’s so important for student-athletes to watch what they post, what they re-post and what they like. People are watching and are aware of these things.”
As we continue evolving in this ever-changing world, Twitter, TikTok and Instagram used separately or as extensions of each other could mean the difference between which college teams see your athlete’s film and which ones don’t. While it seems like a lot of work on the front end, taking these steps could lead to potential scholarships, offers from schools your child wasn’t expecting and more overall exposure. While coaches and high school athletic departments are there to help your child along the way, the student-athlete really has the ability to create many choices regarding their recruitment by using social media as a valuable tool.
VNN acquires Wisconsin Sports Network
Essential source of reporting, schedules, scores and statistics for Wisconsin prep sports joins largest digital network of high schools in the nation.
MINNEAPOLIS, MN, OCTOBER 2020- VNN, America’s largest and fastest growing high school sports communication platform has acquired Wisconsin Sports Network (WSN), the WI-based media company and publisher of wissports.net, the number one resource for high school sports information and content in the state of Wisconsin. The deal creates a new model of vertically-integrated coverage for the state’s 85,000 student athletes and their 514 high schools from school to area to state to nation.
High-profile meets hyper-local
VNN’s acquisition of WSN marries two of the fastest-growing types of content in the high school sports space; high-profile, which includes WSN’s coverage of top highlights, top athletes, and top events relevant to large audiences, and hyper-local, the scores, stories, photos, and updates deeply engaging to one specific community and its residents published by schools using VNN’s SportsHub platform. Together the two create a new kind of vertically-integrated sports network that provides a unique look at what the future of high school sports coverage may look like, including new stars being crowned through stories rising programmatically from school to conference to state, early ticket sales triggering film crew visits, and a general leveling of the playing field for small communities who often live in the shadow of their larger neighbors.
“Adding the Wisconsin Sports Network to our portfolio makes the entire experience of high school sports richer for parents, athletes, fans and athletic administrators in Wisconsin,” said VNN CMO Romy Glazer. “Time is at a premium for the schools we work with, and this acquisition gives it more value than ever before. When you’re making a commitment to celebrate the great things your athletes are doing, we want to do our part too.”
The acquisition, VNN’s 3rd in the past year after digital fundraising company RallyAroundUs and Washington’s WPA Network, continues the company’s collaborations with like minded businesses and brands to connect community through sport. Notable partnerships include the “Stimulus Plan for High School Sports” with Chipotle, “Project Five” with former Minnesota Viking Chad Greenway and Twin Cities Orthopedics, HomeTown Ticketing, 8to18, BoxOut Sports, Arbiter, and the company’s revenue sharing program which contributes $350k yearly on average to VNN network schools.
About VNN
VNN is America’s largest and fastest growing high school sports communication platform. As the exclusive partner of over 15% of all US high school athletic communities, VNN connects the high school sports experience onto a single platform for 19-million passionate parents, athletes, fans, software providers, and athletic professionals across the country.
About Wisconsin Sports Network (WSN)
Over 85,000 student athletes participate in high school athletics in the state of Wisconsin every year. WSN, WISCONSIN SPORTS NETWORK, is an integrated publishing company with a focus on these student athletes, their communities, families, friends, fans and coaches. Founded in 2002, WSN has brought their audience a unique and highly popular variety of quality content, including stats, standings, schedules, rosters, and stats leaders for teams around the state as well as expert analysis through original content such as player rankings, conference and season previews, in-depth playoff breakdowns, and much more.
How Lincoln-Way East and West high schools transformed their athletics with VNN
A few years ago, it was common for Cindy Scalone to get 4-5 phone calls each day. As the athletics secretary at Lincoln-Way West High School (IL), she was consistently being asked about forms, game schedules or contacting a coach.
“I would get a lot of calls leading up to season tryouts,” Cindy said. “They wouldn’t know where to register or how to turn in a physical. I’d also get calls about tryout dates and location, when and where a game would be and directions.”
These days, Cindy receives about one call per week – if that. So, what’s changed? The school now has an official athletics website. Built on VNN’s SportsHub platform, it serves as one convenient place for fans to find all of their sports information.
The website is easy to navigate, Cindy said, and parents love seeing their kids featured. Rather than deal with calls, Cindy now focuses on enhancing the website. She can follow along with how much her community is using the resource through analytics including visitors, views and how Lincoln-Way West ranks against other schools in the nation.
“Every question I get now, I go back to our website to see
how to make it more clear,” Cindy said.
To optimize the site even more and promote posts where parents often expect to find them, Lincoln-Way West linked its social media accounts so posts automatically share to the Warriors’ Twitter and Facebook accounts. The school also purchased a subscription to Box Out Sports, a design platform originally created for university athletic departments like Notre Dame and Ohio State that generates professional-looking graphics with a few taps. Cindy uses Box Out Sports for nearly every post now.
“We got it right before COVID so it was great to use during the lockdown,” Cindy said. “We love it. We use it to highlight students, for all-conference and specific awards and to announce any cancellations.”
With the success Cindy found using Box Out Sports, she is embracing any new ideas that could benefit the site. “We’re going to keep trying to make it better,” Cindy said. “I saw Rapid Replay is coming up and I’m excited about that. Whatever ideas VNN has, I’m running with.”
Ten miles away at Lincoln-Way East High School, Athletics Secretary Debbi Rossi took note of Lincoln-Way West’s professional and comprehensive athletics website. She had been experiencing the same type of issues that Cindy used to. With 3,000 students, families needed quick and easy access to sports information – and it just wasn’t happening.
“Parents would complain that there wasn’t a one-stop shop for all information,” Debbi said. There also wasn’t enough visibility. If you had a student in volleyball, oftentimes, you had no idea what was going on in other sports. The school needed a solution – and seeing the success at Lincoln-Way West assured Debbi that VNN was it.
Lincoln-Way East got started with VNN in July. Throughout implementation, Cindy offered tips for maintaining a collegiate-looking website and creating captivating graphics with Box Out Sports, and answered Debbi’s questions along the way.
Lincoln-Way East kicked off the school year with a brand new athletics site, and Debbi couldn’t be happier with the results so far. The community is excited about the new website, too. It’s engaging and efficient for everyone – from the athletic director to families to students.
“We’ve already gotten messages from parents that love the new site,” Debbi said. “They love seeing all the teams and our coaches are pretty impressed, too.”
Interested in learning more about how VNN can transform your athletics department? Schedule a demo today.
Two Months In: The New Normal of High School Sports
It’s been two months since Herriman High School (UT) made history by hosting the first varsity football game in the nation since the COVID-19 pandemic. Since then, thousands of schools have followed suit, making fall sports in America a reality through a set of circumstances that often feel unreal.
With the return of sports, a new normal is emerging. Coaches and players talk about symptoms as often as new plays. Elbow bumps have replaced handshakes. Athletes compete in half-full stadiums in front of fans cheering through masks.
While everyone has been forced to adapt, there are still a lot of unknowns. Positive COVID cases are rising in certain areas, threatening local teams. Guidelines for practices and games change weekly. One constant, however, is athletic directors continuing to take it all in stride, overcoming issues and embracing change each day – something they have been doing even before the pandemic.
Now, two months into the “return of high school sports,” we’re checking back in with Herriman and the other ‘first football‘ schools in Utah that kicked everything off.
Overcoming challenges
Brad Tingey, athletic director at Herriman High School, said the COVID guidelines put into place for that first football game still serve the community well – despite some getting impatient with the situation.
“At the first football game, the social distancing and mask wearing was great, but since then it’s been more of an issue. We have to encourage people to space out and keep their masks on,” Tingey said.
Twenty miles away at Lehi High School (UT), Athletic Director Sean Yeager faced the same problem. He said mask-wearing was good in the beginning, but started to dwindle after a few weeks. He didn’t see it pick up again until two schools south of Lehi cut spectators for two weeks after positive COVID cases spiked. “That opened people’s eyes,” Yeager said.
“Everyone has a strong opinion on face coverings,” he continued. “My attitude is that we all share one thing in common, and that is we want the kids to play. So whatever your stance, you should be wearing your mask to let the kids play.”
At West High School in Salt Lake City, Athletic Director Rachel Townsend spent the summer in daily meetings preparing for sports during COVID – despite having summers off. When fall sports began with a Panther volleyball game, no fans were allowed. That’s changed now, which brought a new problem to light – not everyone who wants to go can attend.
“The tickets are still hard,” Townsend said. “We sell out every game and have multiple community members who want to be a part of games but can’t, because we’re limited in capacity.”
Many schools have been dealing with this issue, with several selling out certain games within hours. Without the ability to max out revenue with full stadiums, ADs are watching their budgets like hawks with a few potential long-term challenges in their sites.
“A big concern is about the budget,” Tingey said. “We’ve spent a lot more money on cleaning supply in the training room. You don’t anticipate those costs.” Hand sanitizer, proper disposal and sanitizing everything after one use in facilities means extra materials.
Yeager agrees that finances are concerning, but says they’ll be able to grapple with the issue more realistically in a few months. “That will be addressed in the spring when we have time to reflect and figure out how to predict things moving forward,” he said.
Embracing the good
COVID has brought some unexpected positive changes to high school sports, too. There’s been little things: no more cash boxes, more manageable crowds and athletes being diligent about staying home if sick.
Then there’s the bigger things. Everyone has rallied to create support networks for one another. Without the opportunity to watch games in person, coaches and recruiters have connected closer together, trusting and leaning on their networks when it comes to scholarship decisions. Communication between schools is at an all-time high when coordinating events and community businesses have pitched in, offering extra financial support.
“Because money is tight, a lot of businesses and community members are reaching out to help,” Yeager said. “Before it was us reaching out, and now it’s the community reaching out to us. I think the pandemic has created a natural desire for people to want to help.”
Community members aren’t the only ones helping out. Inside the schools, staff members have played a huge role in supporting sports.
“Custodial staff and office personnel have really stepped up to make sports happen,” said Jason Long, athletic director at Jordan High School (UT). “The extra cleaning and sanitizing, as well as volunteer ticket takers, have made a huge impact.”
At certain schools, staff members took the time to reassess everything from ticketing to stadium entrances. Some of the changes that followed will serve schools well moving forward.
“I don’t know that we ever would have taken the dive into online ticketing before the pandemic … and I think we agreed halfway through the first game that we’ll never go back,” Yeager said with a laugh.
Of all the positives that came from the pandemic, Townsend is most grateful for the coaches and community members who continue to support the safety measures in place. The ones who realize this isn’t just a six-month ordeal, she said, but could be 2-3 years of changes and precautions.
“Coaches recognize that we’re all in this together and we’re all trying to keep everyone safe,” Townsend said. “Understanding and being grateful for that is huge.”
Moving forward
As the school year continues, Herriman is approaching winter sports cautiously optimistic. With COVID cases on the rise in certain areas of Utah, schools are being especially careful. They have the go-ahead to approach winter sports using the guidelines established for fall sports – so that’s what they will do.
“I think there’s a lot of unknowns,” Yeager said. “As winter rolls around, it’s flu season. So are people going to be more aware of wearing the mask and act more safely? We’re going to be indoors, so is that going to affect the numbers? Will we have to go to no spectators?”
Another concern is how students will differentiate common cold and flu symptoms from COVID symptoms, he said. But there’s no clear answers for any of these questions yet. All schools can do is wait and hope for the best.
On top of planning for winter sports, athletic directors are looking ahead to next year, too. Like everyone else, Long hopes COVID is better by next year – but even if it’s not, he believes Jordan High School is in a good position to handle it.
“We’ve already figured out online ticketing, separate entrances and when and how to sanitize and clean to make sure we’re not getting sick,” Long said.
“Everyone’s adapted to digital ticketing, symptom checking and the spectating guidelines, which also helps.“
Townsend believes that one issue could revolve around team travel. “A lot of school districts have to have travel plans [for games] in around February,” she said. “I don’t see us being over COVID or in a safe position anytime soon, so it could definitely affect travel for next year.“
For now, these Utah athletic directors – and ADs across the nation – choose to look forward optimistically.
“A lot of people didn’t think we’d get to October and now we’re here, so we’re going to keep battling everyday,” Tingey said.
What can you do with your VNN revenue-sharing earnings?
This week, VNN sent an announcement out to all schools who earned money back though our revenue-sharing program. A grand total of $361,321 was awarded across our network. Schools have the option to bank their VNN bucks or use them to purchase upgrades and add-ons for their websites.
For schools that choose to spend their checks, we’re offering a special deal. Now through October 31, you’ll receive an extra 15% off when you buy a product from our Pro Shop. Our products range from a Game Graphics Designer to a Team App to a Custom Website Background and much more – so there’s something for everyone.
Take a look at our selection:
Thanks again to our valued partners and everyone in the VNN Sports network, home to over 2,500 schools across the country. If you have any questions or need help, don’t hesitate to reach out to your local sales rep.
Video for your VNN website is here
The moment we’ve been hyping up for weeks has finally arrived. Video highlights, powered by Rapid Replay, is now available on your VNN SportsHub website.
You now have a place to show off your favorite touchdowns, home runs and slam dunks. Not only does this make your site more engaging, but allows fans at home to stay up-to-date with game highlights. Check it out:
Getting started with Rapid Replay is simple. Just film (or upload) a video in the app, tag and submit it. We’ll do the legwork, and you’ll soon see your clip in the Video Highlights section of your site.
Ready to get started? Download the Rapid Replay app here.
6 Twitter tips for a busy athletic director
Athletic directors are true jacks-of-all-trades. They do everything from solidifying schedules to balancing budgets during the day, and make appearances at countless games at night. Managing social media is just another task on their very full plates.
But no matter how much work running social media can be, there’s no denying that it’s important. Twitter is a very effective tool for keeping fans, players and college scouts in the loop. It also connects athletic directors to a strong network of athletes and journalists that can help amplify their stories.
But how do you manage your Twitter on top of everything else in your day? It may be easier than you thought. Here are six simple ways to keep your Twitter game strong while saving yourself time.
First, conquer the basics:
1. Make sure your Twitter is on brand. Your profile photo and header should sport your mascot, school name and school colors. Linking your Twitter to your official athletics website also legitimizes your account. By affiliating your account with your school, people will recognize and follow you right off the bat.
2. Tweet frequently to stay relevant. Some analysts say the sweet spot is 3-7 quality tweets per day. These tweets should contain a nice mix of information from all of your teams. If you’re crunched for time, you can schedule tweets in advance through an online scheduler like TweetDeck.
After you’ve hammered out the basics, it’s time to increase your following:
3. Invite others to interact with your tweets. You should use hashtags and tag any relevant accounts in your tweets. By doing this, you’re welcoming people to like, retweet or reply to your tweets. Creating custom hashtags for events and fundraisers can also increase your traction.
4. Join conversations. Follow other ADs, coaches and journalists on Twitter to stay up to date – and don’t be afraid to interact with them. They’ll likely reciprocate your interest, which leads to more engagement and followers for you.
Last but not least, post the right type of content:
5. Give quick updates. Because of the 280-character limit, Twitter is a great platform for short posts. You should use your website to post longer content such as recap stories, news articles and full-length videos. You can always post teasers on Twitter and direct fans to the full story.
6. Live tweet whenever possible. A lot of fans are following along at home this season – and your Twitter activity can help them stay involved. Live tweeting scores, video clips and photos will drive traffic to your account and keep your community informed from a distance.
By following these tips, your athletics account will gain followers in no time. If you need ideas on what to post (especially if there’s no sports going on), check out our latest blog post.
How to create graphics that your fans will love (even when there’s no sports)
They say a picture is worth a thousand words – but what you do with a picture could generate a thousand clicks, likes or shares.
Cool, compelling graphics are a key part of any successful post. According to Twitter, tweets that include an image have an average of 35% more retweets. Facebook posts with graphics receive about 37% more engagement. And let’s be honest – any good sports story is better with a great photo.
But as you can imagine, most athletic directors and coaches posting for their teams don’t have a background in graphic design. That’s where companies like Box Out Sports come into play. Box Out Sports is a sports graphics creation platform that offers ready-made templates and infographic design, making it easy for anyone to create professional-looking graphics.
“Our goal is to make it look like graphic designers work for you when really, it takes less than a minute on your cell phone,” said Robbie Lightfoot, the director of partnerships at Box Out Sports.
Box Out Sports has over 7,600 teams and logos in their database – and they release new templates every few months to keep your options fresh. Here are some of their latest templates:
These templates make creating graphics easy – but what do you post when there’s no sports? It’s important to stay active online, even if your school’s fall sports were delayed or cancelled. With a little creativity, you can still create graphics that keep your fans engaged.
A lot of schools in our network have found unique ways to maintain their online presence without sports. Here are a few of our favorite ideas:
Feature your senior athletes: Choose a different senior on your team to showcase each week. Make sure to include how long they’ve been playing, their future plans or other fun facts about them. Not only does this recognize players in their finals season, but gives parents, aunts, uncles and more a reason to share your post.
Introduce your new staff members: Welcoming a new coach, trainer or assistant director? Create a cool graphic to introduce them to your community. To make it even better, accompany it with a short article about their background and experience – or simply post it on social media with a friendly hello.
Highlight your former athletes: Show off your past stand-out players by highlighting where they are now. If possible, interview them to find out how high school sports influenced who they are today. This could be motivating for young athletes and fun for long-time fans who remember the player in their prime.
Show what’s happening in the meantime: Give fans a sneak peak of what’s going on while practices and games are delayed. Show virtual team dinners, at-home workouts or ways you’re preparing for next season. Fans love an exclusive look at what’s happening behind the scenes.
Interested in bringing Box Out Sports graphics to your school? Schedule a demo here.